Gently Down The Stream

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Social things, photos and other stuff which catch the eye of Rowan Kerek Robertson. All thoughts are Rowan's, rather than the BBC's.

Mostly my posts here are about
social media, because I'm Social Media Exec for BBC Vision, or perhaps vice versa. (BBC Vision is BBC Television minus some essential things, like News, and Sport, and Weather, and CBBC, and Cbeebies, and things from the Worldservice).

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February 22, 2011 10 00 AM
RWW: Why Most Facebook Marketing Doesn't Work

Interesting article on Read Write Web about “deep” facebook apps not working.

“A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction.”

Via GaryAndrews - thanks Gary!

--Tagged under: facebook--

--Tagged under: social media--

--Tagged under: apps--

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