Lane Anderson in The Instagram Effect: How the Psychology of Envy Drives Consumerism, Deseret News.
The piece is part of a series called The Ten Today, which examines the relevance of the 10 Commandments in contemporary society. It’s kind of a a fascinating endeavor. The publication, which, as Nieman Lab reports, just came out of beta, is fascinating in itself:
The Deseret News is owned by the Church of Jesus Christ of Latter-day Saints, but you might not detect its Mormon roots from looking at the outlet’s national site — officially came out of beta yesterday — which focuses on the self-proclaimed values of family and faith. Even in its faith section, which includes stories as wide ranging as a preview of a new PBS documentary on the history of the Jews and a piece on the Hindu holiday of Holi, there’s very little explicit coverage of Mormonism.
FJP: So most of the articles (see: popular content, for example) comes out of a set of curious, general-interesty questions about American society and the role that spirituality and family plays out in our daily lives. While most new news projects are following the niche-news-serving-narrow-interests trend, it’s an interesting ambition to keep an eye on: a publication aiming to hit such a broad audience and broad set of topics topics from a strangely narrow space. —Jihii(via futurejournalismproject)
AJ Kohn: Social Signals and SEO
The relationship between SEO and social media is one which I remain surprised more people aren’t trying to capitalise on. Perhaps because that relationship is so grey, the one between more straightforward audience acquisition and social media is more often talked about. This is a great blog post from AJ Kohn about SEO and social signals that is a must-read for anyone interested in the cross over.
I often find myself at work saying things along the lines of ‘it’s not a dark art, great content is the first thing you need to get people interested…’ There’s an echo of this thought in AJ Kohn’s statement ‘Content that hits that sweet spot, getting a high number of shares that creates downstream links from creators (particularly in a short period of time), produces wildly successful results. Those additional references by creators often creates a tailwind of sharing on the original content, reinforcing the correlation we all recognize exists.’
AJ also talks about how social data isn’t currently feeding into Google’s search results, and how ‘creators’ are really your most important followers. So true. Although I suspect that participation trends have changed radically in the last few years, and find that the BBC’s research data (outlined here by Holly Goodier as The Participation Choice) on this area feels more current than the classic 1:9:90 model that AJ references.
Via the always-sense-talking SEO expert Jonathan Sharman, thanks Jonathan!
A thought provoking vision about the future of TV. Monetisation must surely be key to achieving viewing freedom as described here though, or some rights clearing genii…
People using mobile phones all the time shocker!
If we needed data about just how much people are using their mobile phones all the time, then here’s some beautifully accessible comScore data from The Wall Street Journal - “Social Networking Is Moving on From the Desktop”
Time: “What You Think You Know About the Web Is Wrong” by Chartbeat CEO Tony Hailed
As someone who loves a little data this is a fascinating read… “A widespread assumption is that the more content is liked or shared, the more engaging it must be, the more willing people are to devote their attention to it. However, the data doesn’t back that up. We looked at 10,000 socially-shared articles and found that there is no relationship whatsoever between the amount a piece of content is shared and the amount of attention an average reader will give that content.”
Via the ever generous http://curiouslypersistent.wordpress.com.